Monday, April 17, 2006

Trying to Understand Page Rank

In the past, I never really paid much attention to Page Rank and SEO (Search Engine Optimization). The more I read about blogging (and affiliate marketing in general), the more I hear about SEO. One thing to understand is "Page Rank". Google, for example, has a Page Rank tool (that is incorporated within its toolbar add-ons...I highly recommend that you install this into your browser! You can get it at: http://toolbar.google.com/?promo=mor-tb-en). It appears at the top of the browser and provides a "Page Rank" for every website you visit. This provides you with a "gauge" to see how search engines rank the website in importance. A 10 of of 10 means that it is extremely important and search engines will more than likely put this site above all others. A 0 out of 10 usually means that it won't even be found.

So, naturally, getting a higher Page Rank is an important asset to get FREE traffic to your website. Also understand that Page Rank is a function of the number of high ranking websites that actually link to your website. Getting back to yesterday's blog, by adding your URL to search engines and RSS feeds AND by just simply posting on forums and commenting on other blogs (with signature links), you are already on your first steps to getting your link out there. As I discover (and you suggest) other ways of improving Page Rank and SEO, I'll be sure to post it!